I remember back at college desperately trying to find out information on Primark for a project online, and getting nowhere. Their home page was so uninformative that it was a wonder why they even had it. My opinion was to thwart us students. However that was 8 years ago and in that 8 years technology is miles better. I mean the iPhone didn't even exist back then....whatever did we do???
Now one of the aspects of retailing is how well they use multiple channels to provide consumers with their products. There are award ceremonies dedicated to etailing. Mobile purchasing is in the motions of taking off, with the help of the trusty iPhone.
But Primark always stood their ground. They didn't need a swish transactional website. H&M and Zara were once in that category too, but since have succumbed to the wonder of e-commerce.
Primark again still standing strong, despite all their competitors following suit behind them. Until last week.
They have finally succumbed so to say. But only slightly. They've teamed up with super e-commerce giant ASOS with a capsule collection of mens and womenswear to be sold on their site.
Probably in a bid to test the waters to see how well the items sell.
Interesting for ASOS the prices are of course Primark prices which are quite a bit lower than their own... interesting to see how the sales figures end up. And interesting to see whether Primark will take the plunge and have a fully transactional website.....
Have a look for yourselves
Have a look for yourselves
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